Not the same

Jim Beam Welcome Sessions was a 360º global campaign celebrating the community behind an artist. For MUSE, that meant playing a surprise, small-cap show in their first ever venue—The Cavern Club, in Exeter, UK. For Jim Beam, that meant hosting their first ever concert at the distillery in Clermont, Kentucky. For their top fans, it meant attending it all.

In partnership with NBC Universal, and in collaboration with Creative Riff, Atypikal reimagined BravoCon. Over the span of 3 days in the heart of Las Vegas, 30,000 fans were immersed in the world of Bravo through 50 themed Bazaar booths, 58 live panels, 170+ Bravolebrities, and over 5,400 photo ops memorializing Bravo’s most iconic moments of the year.

At Novella, every sneaker tells a story. Every drop is inspired by a Unique Artisan whose story is brought to life through a combination of premium materials, colorways and subtle design details. Only 2020 pairs are created for each “Chapter”, with each pair individually numbered on the heel tab.

Story Cannabis Co. was created to help consumers define their personal relationship with the plant. We are a supporting character in your narrative.

Although the COVID-19 vaccine is widely available, diverse communities continue to be hesitant about getting their shot. In 2021, we repurposed Hornitos’ tagline to create “A Shot Worth Taking”—an advocacy campaign enrolling influential Latinx artists to encourage vaccinations within their communities.

Poquito is a playful, fresh, inspiring children’s interior design media platform showcasing the biggest ideas for the littlest people.

Key is a cutting edge tech solution that helps talent unlock more from their audience. Their proprietary Fan Relationship Manager is enterprise data centralization software that provides incremental revenue opportunities powered by first-party audience data. With tools that help talent monetize their homegrown audiences Key is poised to be a leader in the MarTech industry, and has the strong brand identity to back it up.

Introducing the world of plant magic, the Little Saints range of non-alcoholic beverages formulated to bring fun and relaxation to your life.

Lighting up the start of 2020, we celebrated the launch of recreational marijuana in Illinois with a campaign welcoming Chicagoans to Sunnyside—a new kind of cannabis shop.

Creating a new series of nationally recognized college football awards with Shaun Alexander, the FWAA Freshman Focus became a destination for real-time NCAA football news & media, honoring the best Freshman talent on and off the field.